Moorcroft pottery dating

The Collectics Antiques Information & Education pages are designed to further knowledge of antiques, collectibles, collecting styles, periods, artists, designers, and manufacturers of fine and decorative arts.

William's artistry and designs were quickly recognized for their quality and innovation.

His first important design was the Aurelian Ware, part transfer and part hand painted.

Around that time he also designed the popular Pansy line as well as Leaves and Grapes.

Soon he introduced a beautiful landscape series called variously Hazeldine, Moonlit Blue, Eventide, and Dawn.

He was made an Equity Partner, before being appointed Head of the Commercial Property Group and later Head of Corporate and Commercial Group.

He was also elected to the partnership board but retired in 1997 to devote his time to Moorcroft.

Very shortly thereafter, around the turn of the century, he developed his famous Florian Ware, with heavy slip, done in mostly blue and white.

Since the early 1900s there has been a succession of designs, most of them very characteristic of the company.

In 2008, Edwards put the company up for sale with the condition that any buyer must continue to produce its ware in the Potteries.

He withdrew it from sale a year later - no buyer who would accept the condition had come forward.

For a different shopping experience, you can also browse our featured selections in a fun new way with the Antique Price Guides Slideshow or see current bestsellers by using Collector Books Topic Search.

Tags: , ,